Let me tell you a story. As a professional, I am a deeply experienced Digital/Multi-channel Healthcare Strategist with a track record of success across a dozen therapeutic areas for brands and companies, large and small.
That is what I do not who I am. That’s not the only reason you should hire me.
The work I do is powered by a personal mission to help patients, doctors, and caregivers connect with brands and companies to get the very best information, engagement and service.
My digital and multi-channel marketing experience is only one dimension of the story — it is the passion to help, to solve the challenges our industry faces, to help people, that motivates and moves me.
Several years ago, I worked in mass market digital marketing when my sister was diagnosed with Stage IV cancer. When asked to seek information about the disease on line, it was eye-opening. The dearth of content, the poor way it was presented and communicated, the lack of customer-centricity, the utter lack of humanity shocked me. I wanted help my sister, but found…nothing.
After she passed, I switched my career to Biopharma knowing I had found my passion to channel all my marketing knowledge for the best outcome of all: a healthy, happier patient and a satisfied doctor.
So, let’s apply some Common Sense CX to create more human, customer-centric Brands that truly connect by crafting better experiences.
How? By using the Customer Experience Planning methodology.