Why Didn’t We Think of This — “Next Stop, Lipitor Station”

By August 8, 2008Uncategorized

Great story in today's Wall Street Journal — Dubai is selling the naming rights to stations on its 45-mile netowrk. With pharmaceutical experts taking a beating in Congress over their DTC approaches, why not just sponsor a rail station in Dubai? "Lipitor Station" has a nice ring to it, don't you think?

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Dubai is an interesting place. It's an emirate on the Arabian Peninsula. The average high temperature there is north of 100 degrees five months out of the year. So, they have built the world's only indoor ski hill. Ski Duabi! I am not making this up.

The place needed a hotel, so they built the Burj Al Arab — remember this one? 25 stories, shaped like a billowing sale, peach-scented elevators, $3,000 a night for a room, butlers for every room, yadayadayada.

The thing about Dubai is that, unlike all of the other Emirates, it doesn't have much oil. So, the economy is built on tourism and trade. And in this spirit, I guess, they're selling companies the right to have stations on the railway named after them. In fact, if you have enough cash, you can have the entire line named after you.

As the Journal pointed out, given that this is the Middle East, you're not going to see, say, the Victoria's Secret Line, or the Jose Cuervo Line, or Hooters Station anytime soon. However, everything else is up for grabs.

The Nexium Line. I can just see it.

 

Join the discussion One Comment

  • My name is Janice Still and i would like to show you my personal experience with Lipitor.
    I have taken for 2 years. I am 56 years old. Lipitor worked great lowering cholesterol but the side effects are not worth the benefit.
    I have experienced some of these side effects-
    Achilles peritendonitis and sore ankles, knees and fingers. Stiffness was aggravated by rest and better with activity. After sitting for 15 minutes, particularly with feet elevated, and then getting up to walk, my gait was like someone who could barely walk. Have stopped taking Lipitor and symptoms seem to be subsiding.
    I hope this information will be useful to others,
    Janice Still

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