A 3-minute read, at best. I promise a chuckle inside the more serious business topic of wearables for health. A recent study is worth sharing; the one caveat being since the research was commissioned by a sensor company, one has to read it somewhat skeptically — yet, health wearables is a hot topic among consumers, so the research is certainly relevant.
Now for the chuckle. From the New Yorker:
Thanks New Yorker for always skewering a topic just right.
Let’s look at recent research about a conversation I have rarely thought about: health wearable accuracy. Not being a wearable person, I would have thought that accuracy of bio metric data was a given or else who’d buy one?
In this study, consumers weighed in that the most important aspect of their wearable, whether an owner or prospective buyer, was accuracy.
Methodology: The online survey polled 706 U.S. consumers, ages 18-65, on their knowledge and preferences around wearables, which were defined as a device, clothing and/or accessories incorporating computer and advanced electronic technologies. Among those surveyed:
- More than 42% of respondents own or have owned a wearable device
- 63% ranked accuracy as a highly important feature of that wearable.
- Among wearable owners, 80% feel that their wearable has a positive impact on their health.
- For those who do not own a wearable, 74% of would consider using one if accuracy in wearables could help them to better manage their health.
Conclusion? The door is open and consumers just want to know the wearable they want isn’t just ergonomically beautiful or solves 50 problems, they want to know it works like a clock. After all, who would buy a clock that wasn’t accurate?
Thank you Valencell. The Valencell site and study press release is here: http://goo.gl/7BhLxp
As always, I hope this helps deepen your thinking on devices, Pill + type strategies.