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Video + Emotion + Customer Experience = the Magic Mix?

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The three inputs for this post are: Millennials’ overall growth in video consumption, the role of emotion in moving people to believe in a treatment, and the almighty Customer Experience which delivers it all. We are all in the business of decision-making; in some cases, as marketers, we are in charge of creating decision-making moments and messages. Is Video + Emotion + Customer Experience = the Magic Mix? Just watch this video…why can’t we  Biopharma marketers use emotion? This YouTube commercial is compelling, functional, hopeful and joyous? And yeah, this is an App. The string that that ties this approach to using emotion for Rx marketing is that they both solve problems and help you. https://youtu.be/T9BSdJBMXHg With an economy and healthcare…

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