Tag

patient-centric

Will price wars destroy the possibility of a Patient Sales Force & Patient-centricity?

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Summary: after a decade or more of having the Biopharma industry wrestle to embrace Patient-centricity, and with it the opportunity to create patient demand and loyalty for more expensive, branded treatments, a chasm is growing which could derail it all. As always, a true issue for marketers can often be the culmination of many discussions, news, interviews, charts and stats. This week an issue that has always been part of the negative dynamic between Biopharma manufacturers, Payers and patients has risen from what seemed like an endless family squabble to a seismic shift in reality that impacts everything we as marketers do — yet is out of our control. Price.  And if price is ALL that matters, then what a…

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Melanoma rages, ASCO raves, families cry, patients wait and hope hope hope.

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Yesterday my family, which runs a local melanoma foundation that is associated with WISTAR Institute (a truly great foundational science group), had our annual 5K run/walk we call Run4Cover. Our 9th year. If you do not know about WISTAR — and the amazing Dr. Meenhard Herlyn in the center of the poster — then you should. And if you are not keeping your kids (or yourself) off the tanning bed and have not matured past the Sun Worship stage, then shame on you. Seriously. This is such a common sense preventable disease, but once it gets going, you are not left with a lot of options. Until now. As I volunteered at the runners registration, I saw so many family…

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Meaningful Use…how “meaningful” will it be?

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The WSJ reported that EHR expenditures reached $20 billion in 2013.  (http://online.wsj.com/article/PR-CO-20130418-910923.html?mod=googlenews_wsj) So, when one considers the evolution of the digital world and patient empowerment, they seem to feed off each other. The rise of EHR's and Meaningful Use is a forced behavior change for all stakeholders in the health care eco-system; and while the business side of health care is adopting, the vision of a patients' inevitable self-empowerment through EHR use may be capricious.  Let's look at Meaningful Use and some of the challenges for patients.  Let's start with the definition on Meaningful Use from the government IT site: The benefits of the meaningful use of EHRs include: Complete and accurate information. With electronic health records, providers have the information…

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