
Navel-gazing, they call it.This used to be the expression for folks who were too self-engrossed to see beyond their belly button. All too frequently, all of us suffer from it. With content creation, technology and media evolution happening faster than Moore’s Law, it is very easy to become myopic in how we view Digital/MCM. To get past this, we should search, crave, embrace sources of inspiration to make ourselves smarter, better marketers. Case in point: I was working with some great folks at AppWapp in Montreal (http://www.appwapp.com/en/index.php), and the project/design lead, Sabrina, and I were struggling a bit to take my Brand Exercise output and craft the new Web site experience for Pleio, the patient adherence company. I suspect I…