Tag

CementBloc

Agency Web sites: do they eat their own cooking?

By | Uncategorized | No Comments

Most of my career, I worked for Ad Agencies. In an age of many of us looking for more honesty and authenticity in what we do, I grew weary with the "we only sell what we make", or as a deeply experienced medical colleague said, "I just we could tell our clients the truth about what they really need."  My version of challenging my own Tribe was when I sent a former client a list of 20 questions to ask their Agency before they hired them. Don't get me wrong, everyone sells what they make. There is nothing hypocritical or wrong about it. But the real rubber-meets-the-road of honesty is: do Agencies eat their own cooking? Does the communications work…

Read More