Some Things You Just Can’t Outsource

By November 15, 2007Uncategorized

"“Who hasn’t dreamt of having someone to do all that stuff?” said Kim
Levy, the Morristown, N.J., woman who used Brickwork to scour the
current literature and come up with a report on health care dynamics.
Ms. Levy is the vice president for strategic planning at Micromass
Communications, a 120-person company based in North Carolina that helps
medical businesses with marketing."

-Personal Assistants On Call, Just Not In The Next Office
The New York Times
November 14, 2007

Well, here at Ryan, we did our own study of health care dynamics, too. With all due respect to our esteemed competitor, we just did it a little differently.

In our opinion, you pick your outsourcing partners very carefully, and you don’t pay them $15 an hour. We’re not looking for an overview or a summary of what’s already out there. We wanted to really dig, to get as primary as possible, and to discover something new. We did.

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So we didn’t outsource it to India. We outsourced it to ICom, who has been doing healthcare research for twenty years. They surveyed over sixty thousand patients, in a dozen disease categories. We developed with survey with a multidisciplinary team that included a pharmacoepidemiologist, two behavioral psychologists, a research analyst and a marketing team. We then had the resulitng data analyzed by the Ryan TrueHealth Consumer Insights Group.

That’s how we do a study here. And the results are fascinating — really critical information for anyone marketing pharmaceuticals, particularly to patients with chronic illnesses.

If you’d like to see a copy, email me. And yes, I’ll respond to your email personally. No outsourcing to to New Delhi.