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Wearable research: Design? UX? No, accuracy of bio-metric data rises to the top

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A 3-minute read, at best. I promise a chuckle inside the more serious business topic of wearables for health. A recent study is worth sharing; the one caveat being since the research was commissioned by a sensor company, one has to read it somewhat skeptically — yet, health wearables is a hot topic among consumers, so the research is certainly relevant. Now for the chuckle. From the New Yorker: Thanks New Yorker for always skewering a topic just right. Let’s look at recent research about a conversation I have rarely thought about: health wearable accuracy. Not being a wearable person, I would have thought that accuracy of bio metric data was a given or else who’d buy one? In this…

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7 Things an Oncologist Should Never Say to a Patient.

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Summary: 2-minute read: this is an heart-felt article on CancerNetwork about one oncologists honest admission of what NOT to say to a cancer patient. So many of us focus on aiding or informing the doctor/patient dialogue, but here is an example of the painful reality of insensitivity reality patients face. We need to understand this because emotion is a part of the discussion, and we marketers shy away from any emotional language or communication. In reading this we should all remember one thing: in a world where automation and technology seem to have taken over many marketing conversations, humanity and empathy still rule the day as the most effective form of communication. What are the 7 things?  “I’m afraid I…

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Artificial Intelligence and Healthcare: It’s here but is it ready?

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Summary, a 4-minute read: this covers the emergence of Artificial intelligence bots — like Alexa from Amazon — and how they are starting to be used in healthcare. But the challenges are as long as a python — from privacy to cost, customization to making it relevant. We all should know by now that AI is another industry-changing technology. Once you study it, the concept of “Beyond-the-pill” seems one-dimensional. But to apply it to a patient app it seems a bit premature. Or is it? What is in the market now? The AI tipping point has occurred, driven mostly by Alexa/amazon and Google Now. But people already use their voice-recognition software in their smartphones now. Just look at the landscape chart in…

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