People love working with me; but if you don’t deliver, all the affection in the world will mean little. Thought is nothing without action.
My process is simple: start with insight, apply the proper tools, create the experience (CX), and measure everything. This is how you can — and must — differentiate your brand or company in a world moving faster than most of us can imagine.
I have developed, implemented, optimized digital and multi-channel strategies that engage stakeholders and target audiences for brands and companies, large and small.
It is too long a list, but my mind and hand has shaped numerous effective and award-winning Web, email, mobile, and search campaigns that have built brands in the consumer and professional healthcare sector.
Basically, I have delivered.
Leadership roles? DigitasHealth and Razorfish Health units of Publicis Group, Ryan TrueHealth, Wunderman and Euro RSCG Life Interaction, MRM-McCann.
Publishing, blogging, speaking at a half-dozen important healthcare conferences and meeting really smart people are the fun parts of what I do as a professional.
My personal interests? Ask me sometime. We’ll have a good laugh.