Summary: 2-minute read: this is an heart-felt article on CancerNetwork about one oncologists honest admission of what NOT to say to a cancer patient. So many of us focus on aiding or informing the doctor/patient dialogue, but here is an example of the painful reality of insensitivity reality patients face. We need to understand this because emotion is a part of the discussion, and we marketers shy away from any emotional language or communication.
In reading this we should all remember one thing: in a world where automation and technology seem to have taken over many marketing conversations, humanity and empathy still rule the day as the most effective form of communication.
What are the 7 things?
“I’m afraid I have bad news.”
“Is there some reason you did not see your doctor when this started?”
“You’re just wasting your money taking supplements.”
“I don’t want you leaving town.”
“If you had not smoked, this would not have happened to you.”
“You have (insert number) months left to live.”
“This treatment will not make you sick.”
Here’s the entire article; for each statement, the doctor supplies straight-forward, common sense reasons why each is harmful to the patient. Some of this is blindingly obvious. Still, it provides empathy and clarity around how to communicate in a way that guides, not hurts.
Thank you CancerNetwork and Dr Craig Hildreth.